Personal Injury Lawyer Cuts Cost Per Lead by 41% in Just 10 Days

The Challenge

A personal injury lawyer sought to rapidly scale his practice but was hesitant to fully commit to digital marketing. His goal was to generate a high volume of high-converting leads in a very short time frame to justify his marketing investment. With limited testing time, he needed a fast and reliable solution that would deliver immediate results with precision.

Our Solution

We conducted thorough research to identify the best-performing creatives and assets that would resonate with the target audience. On day four, we launched a top-of-funnel (TOF) campaign with multiple ad sets and 10 highly targeted lookalike and interest-based audiences. We started with a $30/day CBO campaign, carefully adjusting the budget and pausing under-performing ads to optimize results.

The Results

In just 10 days, we successfully secured 23 high-quality leads for the lawyer, achieving a cost per lead (CPL) of $59.53, 41% lower than the target of $100. Two out of three ad sets performed exceptionally well, and we identified two winning creatives and three successful ad copies within just two weeks. This created a proven blueprint for future campaigns.

The client was extremely impressed with the results and quickly finalized the contract.