The Problem
This lawyer client did not have full control of the site when they signed up with us. Their site structure was not SEO friendly at all. Most of their content was not optimized for any particular keyword. Their search visibility was almost non-existent. The law firm had multiple practice areas but the site was unstructured. They had been burnt by the Indian SEO company.
How We Fixed It
We did an in-depth audit of the site. Created a detailed plan to follow and get it approved from the client.
In the first phase, we resolved all the structural issues of the site. We also resolved the technical issues to maximize the search visibility. We fixed the existing content to include the demanded keywords by the client.
We created fresh, unique, and fully keyword-optimized content to gain maximum visibility. High-quality backlinks were added periodically to strengthen the overall SEO game. AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience.
The Results
This law firm website was structured for the best results. The site gained 193% organic traffic within the first 7 months. The bounce rate dropped from 96% to 68%.
The site was ranked on the 1st page of Google for 21 competitive keywords. The site’s mobile load speed was improved significantly