Ten Peaks Digital Blog
Microsoft Ads vs. Google Ads in 2026: Is Bing Worth Your Budget?
Most business owners don’t think twice about where to run paid ads. Google is the default. It has been for over two decades. And for good reason: Google still dominates search with roughly 89.8% of global market share as of early 2025. But here’s what a lot of advertisers miss. Microsoft Ads (formerly Bing Ads)
How to Write a Service Page That Actually Ranks
Most service pages are terrible at two things at once: they don’t rank, and they don’t convert. That’s not a coincidence. The same problems that kill your search visibility also make your page useless to the person who lands on it. Here’s what typically goes wrong. A business owner sits down (or hires someone) to
How to Set Up Your First Google Ads Campaign (Without Wasting Money)
Google Ads can be one of the fastest ways to get your business in front of people who are actively searching for what you sell. It can also be one of the fastest ways to burn through cash if you don’t know what you’re doing. The platform wants you to spend money. That’s not cynicism;
How to Do Keyword Research for a Local Business (Step by Step)
Most keyword research guides are written for SaaS companies or online retailers. They’ll walk you through finding high-volume, national keywords, building massive topic clusters, and chasing search terms that have nothing to do with how a local business actually gets found online. If you run a business that serves a specific area, your keyword research
How to Build a Simple Marketing Funnel for a Service Business
Most service businesses don’t have a marketing funnel. They have a collection of disconnected tactics: a website here, some social media posts there, maybe an ad campaign they ran for a month and then forgot about. The result? Leads trickle in unpredictably. Some months are great. Others are painfully slow. And there’s no clear picture
How AI Tools Are Changing PPC Campaign Management: What’s Real, What’s Hype
If you manage paid advertising for your business, you’ve probably noticed that every platform, tool, and vendor is racing to slap “AI-powered” on their product. Google’s pushing Performance Max. Meta keeps expanding Advantage+. Third-party tools promise to “optimize your campaigns while you sleep.” Some of these tools deliver real value. Others are dressed-up automation wearing