The Problem
A personal injury attorney was struggling to bring in clients. Because of the emotional and physical state of the victim after a personal injury, it wasn’t easy to identify them, reach out, and convince them to take legal action. While the core aim of the lawyer client was to help others fight their case against harm caused by a third person, his business also needed an inflow of cash if it were to survive.
Which is why it was great that a colleague suggested he reach out to us for assistance.
How We Fixed It
After doing our research into the services our client offered, as well as the persona of their customers, we realized a few things. The first place someone went when searching for a personal injury lawyer was the internet – a strong social media presence and Facebook ads to convey it to potential customers was a must. More importantly, reviews in the form of word of mouth or testimonials did a lot to motivate a hiring decision.
And so we combined the two for amazing results.
The Results
Our team of experts designed a Facebook ad campaign solely around video and text testimonials. In the ads, the content revolved around addressing the pain points of the clients and showcasing how the lawyer had helped people in similar situations in the past. It worked wonders. In particular, within just one month, the campaign managed to achieve:
- 23 leads
- A minimal cost of $59.33 per lead
Because potential customers heard details from clients who the lawyer had already won cases for, it wasn’t hard for him to convert them into clients.